House Show
Brand Kit
Official brand guidelines for House Show — September 2026
Section 01 The Mission — Continuedhouseshow.co · Brand Guidelines |
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Section 01 The MissionSection 01 The Missionhouseshow.co · Brand Guidelines We believe the most powerful musical experiences happen in private and unique spaces. House Show is a platform built to foster intimacy, connection, and fair economics for artists. Intimate performances in private spaces. Unique venues that feel like home. Building city-by-city community foundation. ![]() |
Section 02 The Mark — Continuedhouseshow.co · Brand Guidelines |
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Section 02 The MarkSection 02 The Markhouseshow.co · Brand Guidelines ![]() Primary — Dark BackgroundTo be used on midnight, charcoal, and dark ambient photography. ![]() Light — White BackgroundTo be used on light cream, white, or paper textures. Concept & MeaningThe House Show mark combines a residential home silhouette with concentric sound waves radiating outward — representing intimate live music emanating from private spaces. The gold metallic gradient communicates warmth, celebration, and premium experience. Clear SpaceAlways maintain clear space equal to the height of the capital H around all edges of the mark. Small Size Use![]() Use icon mark only at sizes below 32px. |
Section 03 Colors — Continuedhouseshow.co · Brand Guidelines |
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Section 03 ColorsSection 03 Colorshouseshow.co · Brand Guidelines Primary PaletteBrand Gold#F09619 hsl(35, 88%, 52%) Primary actions, highlights, CTA buttons Warm Cream#F4E9D7 hsl(38, 55%, 90%) Primary text on dark backgrounds Midnight#120F0D hsl(25, 15%, 6%) Primary background, page fills Charcoal#1A1511 hsl(25, 12%, 9%) Card backgrounds, elevated surfaces Espresso#241E19 hsl(25, 10%, 14%) Hover states, secondary surfaces Logo GradientLogo Gold Light#D4A435 Gradient start Logo Gold Mid#C28820 Gradient center Logo Bronze#8B5E14 Gradient end Supporting ColorsMuted Gold#9A8A72 hsl(35, 15%, 52%) Secondary text, captions Warm Border#2A2018 hsl(30, 12%, 16%) Dividers, card borders Accent Amber#523A0D hsl(35, 60%, 20%) Subtle highlights, dark amber surfaces |
Section 04 Typography — Continuedhouseshow.co · Brand Guidelines |
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Section 04 TypographySection 04 Typographyhouseshow.co · Brand Guidelines Playfair DisplayUsed for all headings, display text, and the wordmark. Communicates elegance, warmth, and editorial authority. Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Intimate Performances. Unique Private Spaces. House Show400 Regular House Show500 Weight House Show600 Weight House Show700 Weight House Show900 Black G GeistUsed for all body copy, UI elements, navigation, and captions. Clean, modern, and highly legible. We write with heart, not with slang. We care about every word the way a musician cares about every note. Our tone is warm but not casual, poetic but not pretentious. Geist Light (300)Geist Bold (700) Geist Regular (400)Geist SemiBold (600) Type ScaleDisplay / H1Playfair Display64px / 4rem700 Bold H2Playfair Display48px / 3rem600 SemiBold H3Playfair Display32px / 2rem600 SemiBold H4Playfair Display24px / 1.5rem500 Medium Body LargeGeist18px / 1.125rem400 Regular BodyGeist16px / 1rem400 Regular Small / CaptionGeist14px / 0.875rem400 Regular LabelGeist12px / 0.75rem500 Medium, uppercase tracking |
Section 05 Voice & Tone — Continuedhouseshow.co · Brand Guidelines |
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Section 05 Voice & ToneSection 05 Voice & Tonehouseshow.co · Brand Guidelines "House Show speaks with the confidence of someone who deeply believes in what they've built — and the warmth of someone who wants you to feel part of it." Warm but Not CasualWe write with heart, not with slang. We care about every word the way a musician cares about every note. Poetic but Not PretentiousWe use language that has texture and specificity. We avoid jargon, hype, and empty superlatives. If we can say it simply, we do. Confident but Not BoastfulWe know what we've built and we're proud of it. We let the idea speak — we don't oversell it. Intimate and SpecificWe write like we're talking to one person, not a crowd. We use concrete details rather than vague generalities. We say..."Every person in that room paid to see you." "Open your home. Change someone's night." "The most powerful shows happen in the most private and unique spaces." "September 2026. Palm Springs first. Everywhere next." × We don't say..."Maximize your audience engagement." "Unlock new revenue streams from your property." "We disrupt the live music marketplace." "We are a rapidly scaling platform." |
Section 06 Taglines — Continuedhouseshow.co · Brand Guidelines |
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Section 06 TaglinesSection 06 Taglineshouseshow.co · Brand Guidelines Primary "Intimate performances. Unique private spaces." Supporting "Music. Up Close." Extended "Where music finds its room." Launch Statement "September 2026. Palm Springs first. Everywhere next." |
Section 07 Logo Usage — Continuedhouseshow.co · Brand Guidelines |
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Section 07 Logo UsageSection 07 Logo Usagehouseshow.co · Brand Guidelines ✓ Do
× ✗ Don't
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Section 08 What We Stand For — Continuedhouseshow.co · Brand Guidelines |
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Section 08 What We Stand ForSection 08 What We Stand Forhouseshow.co · Brand Guidelines Artists First70% of every ticket goes to the performer. Full stop. The economics of live music can be fair, and we are proving it. Intimacy Over ScaleThe best music experiences happen in the most private and unique spaces. We are building a platform that celebrates that truth rather than fighting it. Community as FoundationWe launch city by city, relationship by relationship. We would rather go deep than go everywhere at once. |


