Brand Kit — House Show

Section 01 The Mission — Continued houseshow.co · Brand Guidelines
Section 01 The Mission Section 01 The Mission houseshow.co · Brand Guidelines We believe the most powerful musical experiences happen in private and unique spaces. House Show is a platform built to foster intimacy, connection, and fair economics for artists. Intimate performances in private spaces. Unique venues that feel like home. Building city-by-city community foundation.

Section 02 The Mark — Continued houseshow.co · Brand Guidelines
Section 02 The Mark Section 02 The Mark houseshow.co · Brand Guidelines Primary — Dark Background To be used on midnight, charcoal, and dark ambient photography. Light — White Background To be used on light cream, white, or paper textures. Concept & Meaning The House Show mark combines a residential home silhouette with concentric sound waves radiating outward — representing intimate live music emanating from private spaces. The gold metallic gradient communicates warmth, celebration, and premium experience. Clear Space Always maintain clear space equal to the height of the capital H around all edges of the mark. Small Size Use Use icon mark only at sizes below 32px.

Section 02

The Mark

Primary — Dark Background

To be used on midnight, charcoal, and dark ambient photography.

Light — White Background

To be used on light cream, white, or paper textures.

Concept & Meaning

The House Show mark combines a residential home silhouette with concentric sound waves radiating outward — representing intimate live music emanating from private spaces. The gold metallic gradient communicates warmth, celebration, and premium experience.

Clear Space

Always maintain clear space equal to the height of the capital H around all edges of the mark.

Small Size Use

Use icon mark only at sizes below 32px.

Section 03 Colors — Continued houseshow.co · Brand Guidelines
Section 03 Colors Section 03 Colors houseshow.co · Brand Guidelines Primary Palette Brand Gold #F09619 hsl(35, 88%, 52%) Primary actions, highlights, CTA buttons Warm Cream #F4E9D7 hsl(38, 55%, 90%) Primary text on dark backgrounds Midnight #120F0D hsl(25, 15%, 6%) Primary background, page fills Charcoal #1A1511 hsl(25, 12%, 9%) Card backgrounds, elevated surfaces Espresso #241E19 hsl(25, 10%, 14%) Hover states, secondary surfaces Logo Gradient Logo Gold Light #D4A435 Gradient start Logo Gold Mid #C28820 Gradient center Logo Bronze #8B5E14 Gradient end Supporting Colors Muted Gold #9A8A72 hsl(35, 15%, 52%) Secondary text, captions Warm Border #2A2018 hsl(30, 12%, 16%) Dividers, card borders Accent Amber #523A0D hsl(35, 60%, 20%) Subtle highlights, dark amber surfaces

Section 03

Colors

Primary Palette

Brand Gold

#F09619

hsl(35, 88%, 52%)

Primary actions, highlights, CTA buttons

Warm Cream

#F4E9D7

hsl(38, 55%, 90%)

Primary text on dark backgrounds

Midnight

#120F0D

hsl(25, 15%, 6%)

Primary background, page fills

Charcoal

#1A1511

hsl(25, 12%, 9%)

Card backgrounds, elevated surfaces

Espresso

#241E19

hsl(25, 10%, 14%)

Hover states, secondary surfaces

Logo Gradient

Logo Gold Light

#D4A435

Gradient start

Logo Gold Mid

#C28820

Gradient center

Logo Bronze

#8B5E14

Gradient end

Supporting Colors

Muted Gold

#9A8A72

hsl(35, 15%, 52%)

Secondary text, captions

Warm Border

#2A2018

hsl(30, 12%, 16%)

Dividers, card borders

Accent Amber

#523A0D

hsl(35, 60%, 20%)

Subtle highlights, dark amber surfaces

Section 04 Typography — Continued houseshow.co · Brand Guidelines
Section 04 Typography Section 04 Typography houseshow.co · Brand Guidelines Playfair Display Used for all headings, display text, and the wordmark. Communicates elegance, warmth, and editorial authority. Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Intimate Performances. Unique Private Spaces. House Show400 Regular House Show500 Weight House Show600 Weight House Show700 Weight House Show900 Black Google Fonts Specimen G Geist Used for all body copy, UI elements, navigation, and captions. Clean, modern, and highly legible. We write with heart, not with slang. We care about every word the way a musician cares about every note. Our tone is warm but not casual, poetic but not pretentious. Geist Light (300)Geist Bold (700) Geist Regular (400)Geist SemiBold (600) Type Scale Display / H1Playfair Display64px / 4rem700 Bold H2Playfair Display48px / 3rem600 SemiBold H3Playfair Display32px / 2rem600 SemiBold H4Playfair Display24px / 1.5rem500 Medium Body LargeGeist18px / 1.125rem400 Regular BodyGeist16px / 1rem400 Regular Small / CaptionGeist14px / 0.875rem400 Regular LabelGeist12px / 0.75rem500 Medium, uppercase tracking

Section 04

Typography

Playfair Display

Used for all headings, display text, and the wordmark. Communicates elegance, warmth, and editorial authority.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Intimate Performances. Unique Private Spaces.

House Show400 Regular

House Show500 Weight

House Show600 Weight

House Show700 Weight

House Show900 Black

Google Fonts Specimen

G

Geist

Used for all body copy, UI elements, navigation, and captions. Clean, modern, and highly legible.

We write with heart, not with slang. We care about every word the way a musician cares about every note. Our tone is warm but not casual, poetic but not pretentious.

Geist Light (300)Geist Bold (700)

Geist Regular (400)Geist SemiBold (600)

Type Scale

Display / H1Playfair Display64px / 4rem700 Bold

H2Playfair Display48px / 3rem600 SemiBold

H3Playfair Display32px / 2rem600 SemiBold

H4Playfair Display24px / 1.5rem500 Medium

Body LargeGeist18px / 1.125rem400 Regular

BodyGeist16px / 1rem400 Regular

Small / CaptionGeist14px / 0.875rem400 Regular

LabelGeist12px / 0.75rem500 Medium, uppercase tracking

Section 05 Voice & Tone — Continued houseshow.co · Brand Guidelines
Section 05 Voice & Tone Section 05 Voice & Tone houseshow.co · Brand Guidelines "House Show speaks with the confidence of someone who deeply believes in what they've built — and the warmth of someone who wants you to feel part of it." Warm but Not Casual We write with heart, not with slang. We care about every word the way a musician cares about every note. Poetic but Not Pretentious We use language that has texture and specificity. We avoid jargon, hype, and empty superlatives. If we can say it simply, we do. Confident but Not Boastful We know what we've built and we're proud of it. We let the idea speak — we don't oversell it. Intimate and Specific We write like we're talking to one person, not a crowd. We use concrete details rather than vague generalities. We say... "Every person in that room paid to see you." "Open your home. Change someone's night." "The most powerful shows happen in the most private and unique spaces." "September 2026. Palm Springs first. Everywhere next." × We don't say... "Maximize your audience engagement." "Unlock new revenue streams from your property." "We disrupt the live music marketplace." "We are a rapidly scaling platform."

Section 05

Voice & Tone

"House Show speaks with the confidence of someone who deeply believes in what they've built — and the warmth of someone who wants you to feel part of it."

Warm but Not Casual

We write with heart, not with slang. We care about every word the way a musician cares about every note.

Poetic but Not Pretentious

We use language that has texture and specificity. We avoid jargon, hype, and empty superlatives. If we can say it simply, we do.

Confident but Not Boastful

We know what we've built and we're proud of it. We let the idea speak — we don't oversell it.

Intimate and Specific

We write like we're talking to one person, not a crowd. We use concrete details rather than vague generalities.

We say...

"Every person in that room paid to see you."

"Open your home. Change someone's night."

"The most powerful shows happen in the most private and unique spaces."

"September 2026. Palm Springs first. Everywhere next."

× We don't say...

"Maximize your audience engagement."

"Unlock new revenue streams from your property."

"We disrupt the live music marketplace."

"We are a rapidly scaling platform."

Section 06 Taglines — Continued houseshow.co · Brand Guidelines
Section 06 Taglines Section 06 Taglines houseshow.co · Brand Guidelines Primary "Intimate performances. Unique private spaces." Supporting "Music. Up Close." Extended "Where music finds its room." Launch Statement "September 2026. Palm Springs first. Everywhere next."

Section 07 Logo Usage — Continued houseshow.co · Brand Guidelines
Section 07 Logo Usage Section 07 Logo Usage houseshow.co · Brand Guidelines ✓ Do •Use the primary logo on dark or richly colored backgrounds •Use the light version on white or cream backgrounds •Maintain clear space of at least the H-height on all sides •Use the icon mark alone at sizes below 32px •Preserve the gold gradient — never flatten to a single color × ✗ Don't •Don't stretch, squish, or distort the logo •Don't place on busy photographic backgrounds without a dark overlay •Don't recreate the gradient in different colors •Don't add drop shadows, outlines, or effects •Don't place the logo below 24px height in the full lockup

Section 07

Logo Usage

✓ Do

•Use the primary logo on dark or richly colored backgrounds
•Use the light version on white or cream backgrounds
•Maintain clear space of at least the H-height on all sides
•Use the icon mark alone at sizes below 32px
•Preserve the gold gradient — never flatten to a single color

× ✗ Don't

•Don't stretch, squish, or distort the logo
•Don't place on busy photographic backgrounds without a dark overlay
•Don't recreate the gradient in different colors
•Don't add drop shadows, outlines, or effects
•Don't place the logo below 24px height in the full lockup

Section 08 What We Stand For — Continued houseshow.co · Brand Guidelines
Section 08 What We Stand For Section 08 What We Stand For houseshow.co · Brand Guidelines Artists First 70% of every ticket goes to the performer. Full stop. The economics of live music can be fair, and we are proving it. Intimacy Over Scale The best music experiences happen in the most private and unique spaces. We are building a platform that celebrates that truth rather than fighting it. Community as Foundation We launch city by city, relationship by relationship. We would rather go deep than go everywhere at once.

Section 08

What We Stand For

Artists First

70% of every ticket goes to the performer. Full stop. The economics of live music can be fair, and we are proving it.

Intimacy Over Scale

The best music experiences happen in the most private and unique spaces. We are building a platform that celebrates that truth rather than fighting it.

Community as Foundation

We launch city by city, relationship by relationship. We would rather go deep than go everywhere at once.

The Mission — Continued

The Mission

The Mission

The Mark — Continued

The Mark

The Mark

Primary — Dark Background

Light — White Background

Concept & Meaning

Clear Space

Small Size Use

Colors — Continued

Colors

Colors

Primary Palette

Brand Gold

Warm Cream

Midnight

Charcoal

Espresso

Logo Gradient

Logo Gold Light

Logo Gold Mid

Logo Bronze

Supporting Colors

Muted Gold

Warm Border

Accent Amber

Typography — Continued

Typography

Typography

Playfair Display

Geist

Type Scale

Voice & Tone — Continued

Voice & Tone

Voice & Tone

Warm but Not Casual

Poetic but Not Pretentious

Confident but Not Boastful

Intimate and Specific

We say...

× We don't say...

Taglines — Continued

Taglines

Taglines

Logo Usage — Continued

Logo Usage

Logo Usage

✓ Do

× ✗ Don't

What We Stand For — Continued

What We Stand For

What We Stand For

Artists First

Intimacy Over Scale

Community as Foundation